Posts filed under behind the scenes

The beginnings of a small jewellery business part one... kitchen tables and Mighty Mighty Markets

 Here I am at my very first market at Mighty Mighty Markets on Cuba Street, Wellington in 2011

Here I am at my very first market at Mighty Mighty Markets on Cuba Street, Wellington in 2011

Hi everyone!

This week has been a time of reflection for me. Today marks six years to the date that I released my first ever ‘official’ collection, Sueños del Sol. And on Friday I had the pleasure of talking to a whole lecture theatre (eek!) of final year marketing students at Plymouth University about Shh by Sadie and the journey that has brought me and my million beads to where it stands today.

In preparation for my talk I sat down and spent an afternoon trawling through my old Shh photo archives and, oh my goodness, it was amazing remembering some of the jewels I’ve made, markets I’ve attended, people I’ve worked with and all of the ups and downs along the way.

When I began teaching myself to make jewellery in 2011 I never dreamed that anything would come of it, let alone that anyone would buy it - it was simply a new exploration, a new hobby, and I enjoyed wearing the earrings and bracelets I’d made for myself.

Shh by Sadie handmade statement jewellery

Working full time in my ‘day job’, I soon started attending markets on Saturdays with my borrowed table cloth and vintage teacups and saucers to display my jewels on (the teacups often had more interest than the jewellery!). I just wanted to sell jewellery so that I could go home and make more. (Well, that hasn’t changed!)

I was also selling online via Etsy, and I still don’t know how I managed to actually sell anything with the terrible photos I took! I remember taking my first product shots late one Saturday night, on a badly lit kitchen table, balanced on teapots and teacups (the jewellery, not me), because I was so eager to get my Shh by Sadie Etsy shop up and open. Yet people did buy the jewellery (which was at that time mostly brooches made of felt and fabric, button and flower earrings, and simple bead earrings and necklaces), and often came back for more!

 I ALWAYS appreciated it when my lovely friends visited me at markets and came and had a giggle with me :-)

I ALWAYS appreciated it when my lovely friends visited me at markets and came and had a giggle with me :-)

Shh by Sadie at Matchbox Studios, Wellington

From there I went on to be stocked in my first few real shops - Rex Royale and Emma on Cuba Street, along with The White Room Gallery in Island Bay. Markets continued, stockists grew, and I was even featured in a few blogs, publications and the Mighty Mighty Market poster plastered across Wellington that I had to close my eyes every time I walked past because it was so hideous… :D

I’ve posted some photos of the early Shh days here - hope you enjoy looking at them as much as I did. You’ll see that there was always a love of pink! And a lot of skulls back then too!

If you remember any of these Shh jewels or markets, I’d love to hear from you or see your photos.

I’ll post the next phase of the Shh journey next week.

Sadie x

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And if you made it this far - here’s that Mighty Mighty Market poster!!


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Posted on October 9, 2018 and filed under behind the scenes, collections, events.

Brighton Pier photoshoot collab with Colourbloc Photography

Shh by sadie Brighton pier funfair colourbloc photography

On my recent trip to Brighton I was thrilled to meet with Clare from Colourbloc Photography for a little impromptu photoshoot on Brighton Pier.

Clare is a talented commercial photographer who loves bright colour as much as I do, and so we had a lot of fun dashing around the funfair looking for inspiration!

My favourite ride was the carousel, and I did get a couple of odd glances whilst clambering up onto the ponies, bracelets raised high (all in the name of photography!).

Clare was so friendly we spent as much time chatting as we did frolicking around fairground rides. She's an experienced photographer who has an eye for colour, composition and carousel pony shots ;-)

You can check out our photos below, and see more of Clare's photography on her Colourbloc website and Instagram.

I enjoyed it so much that I want to do it all again!

Sadie xx


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Posted on September 3, 2018 and filed under behind the scenes, style, travel, collections.

Resort style fashion editorial photoshoot number two - behind the scenes!

the grand hotel torquay Devon photoshoot location

After another very early morning, I was also recently involved in a shoot with an absolute dream team at The Grand Hotel in Torquay. The images are also under wraps for the time being, but you can get a behind the scenes peek below.

The Grand Hotel was stunning - the view from the pool area felt like you could have been in LA - with a slighter colder climate of course! A beautiful large Victorian hotel, it's located right on the seafront. The staff couldn't have been more hospitable - and even fed us lunch while we were working! I'm definitely returning to try their al fresco summer dining by the poolside.

Photography: Emma Barrow
Hair: Brigitte Fisher
Make up: Emma Roberts using MAC
Model: Alice Randle from Mosaic Models
Photography Assistant: Jenny at Doble Photography

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Posted on April 18, 2018 and filed under behind the scenes, style, collections.

Fashion editorial photoshoot number one - behind the scenes!

fashion editorial photoshoot Sarah Brittain Edwards Plymouth

I recently had the pleasure of working with a fantastic team in Plymouth. I also styled the shoot, and you'll see a peek of upcoming Shh pieces in the photographs!

Photography : Sarah Brittain Edwards
Hair: Jo at YOKE
Make up: Rebecca Searle using Delliah
Models: Lucy & Sophie

Photographer Sarah Brittain Edwards braved the Plymouth wind and took some stunning photos - I'll be sharing them with you as soon as they're released. I also took some studio shots with Lucy and Sophie.

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Posted on April 13, 2018 and filed under behind the scenes, collections, style.

Children's Beaded Jewellery Workshop at Ocean Studios, Plymouth

Photos from the recent Children's Beaded Jewellery Workshop at Ocean Studios, Royal William Yard, Plymouth. Children, and adults, came along to make necklaces, bracelets and anklets galore!

Find out about more upcoming jewellery events here.

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Posted on April 8, 2018 and filed under behind the scenes, events, workshop / classes.

New! Shh by Sadie Tribe Leather Fringe Bags

Make way for our colourful leather fringe bags! Now you can make a statement with your bag as well as your jewellery!

Bright, beautiful embroidered bags with genuine leather fringe detail. The bags have a detachable, adjustable length strap so that they can be worn as a cross body or shoulder bag, and also as a clutch!

We have worked with fair trade artisans in Thailand to bring you these ethically made, perfectly hand-crafted bags.

Check them out below - which is your favourite colour?

SbS x

Shh by sadie tribal print leather fringe embroidered bags

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Posted on January 10, 2018 and filed under style, behind the scenes, collections, bags.

New necklace - Skinny-licious Miami Nights!

More jewellery maths here (did you see the Acapulco short necklace?)...

This time I combined the styles of Miami Nights and Twilight Long necklaces and made the Miami Nights Skinny!

Both the original necklaces are popular and versatile, and I thought that a skinny version of Miami Nights would be an easy to wear, light and layerable piece, that like all Shh pieces, can transition from day to night.

See the results below! 

Shh by sadie statement necklaceMiami Maths.jpg

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Posted on November 19, 2017 and filed under style, collections, behind the scenes.

Custom order: short Acapulco necklace

I'm always happy to tailor my Shh designs to suit a customer's needs - and in this case the result was beautiful! The customer wanted the Acapulco pattern in the style of a short Miami Nights necklace. See how it turned out below...!

What do you think? What two necklaces would you combine?

Sadie x

PS. If you have a piece of jewellery that you'd like to design, redesign, or fix, you can get in touch here.

Shh by sadie bespoke jewellery

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Posted on November 16, 2017 and filed under style, custom orders, behind the scenes.

XO Acapulco - how the newest Shh cuff is made!

Hey guys and gals, it's Sadie!

I've been working on a new bracelet, XO Acapulco. In fact it's THE biggest bracelet I've made to date and is inspired by the popular Acapulco necklace.

I thought I'd share with you a little about the design process!

 - It starts with the inspiration (above) - well that came from my love of colour, print and pattern. I LOVE the Acapulco necklace so much, it's my personal favourite piece. I also enjoy wearing the big, wide Bananas bracelets, and so started thinking about a big cuff bracelet that would coordinate with the Acapulco necklace.

- Then I begin designing the pattern on my laptop. I often share this process on the Shh Instagram stories - so you may have seen this! When I'm happy with the design, I make the prototype.

- For the wide bracelets I have a different bead loom. Even stringing the loom for a piece as large as this takes ages! I have to be careful that the threads don't ping off as then I have to start all over again....argh!

- Then it's a matter of following my design and beading, beading, beading. This bracelet took approx 4-5 hours of beading (with the odd tea break of course!).

- It's then ready to be finished with 24 carat gold plated shiny bits, photographed and listed online!

Hope you enjoyed this little trip behind the scenes! 
Big love,
Sadie xx


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Posted on October 26, 2017 and filed under collections, style, custom orders, behind the scenes.

New colour options: Sign II bracelet

Check out the gorgeous new colour options for the Sign II bracelets coming soon! Which is your favourite?

All beaded pieces are woven by Sadie on a bead loom, finished with 24 carat gold plated clasps, and designed to make you feel a million bucks!

fashion inspo resort wear handmade designer jewellery
Handmade designer jewellery aztec print bracelet shh by sadie made in new zealand

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Posted on May 24, 2016 and filed under collections, style, behind the scenes.

Crystal quartz designer bridal necklace

Looking for bridal jewellery ideas or inspiration? Take a little browse at our Shh by Sadie handmade bridal necklaces. Each one is made to order and most are customisable and can be tailor made to suit the needs of each beautiful bride!

View Shh by Sadie's bridal collection, Worship Me, here.

designer bridal jewellery crystal quartz necklace by nz jewellery designer shh by sadie

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Posted on April 11, 2016 and filed under collections, bridal, behind the scenes, style.

Bespoke designer crystal necklace - Rock Me crystal quartz

Here's a peek at a recent custom order Rock Me crystal quartz necklace with Parisian glass crystals. This little gem is heading to Singapore with a chunky silver Rocked Up necklace so they can be layered together. Request your custom order here.

#welovelayering

#moreismore ;-)

SbS x

designer crystal quartz necklace with parisian crystals handmade in new zealand

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Posted on March 30, 2016 and filed under behind the scenes, bridal, collections, custom orders.

New flamingo pouches! Flamingo-licious!

Hello new Shh pouches! We're thrilled with our new reusable flamingo pouches to keep all of your Shh by Sadie treasure safe! 

Pouches will accompany all new orders at Shhbysadie.com.

shh by sadie flamingo pouch designer statement jewellery handmade in new zealand
shh by sadie flamingo pouch designer statement jewellery handmade in new zealand

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Posted on March 27, 2016 and filed under behind the scenes, collections.

New pieces coming soon: amethyst and Australian jade

Here's a sneak peek of some gorgeous new pieces coming soon to Shhbysadie.com, being road-tested by Sadie herself!

The chunky pendant is a gorgeous amethyst stone, hanging next to a cute little milky-turquoise hued Australian jade pendant. Complemented with box chain.

Sign up to the Shh by Sadie newsletter for first dibs on these pieces.  

X SbS X


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Posted on February 9, 2016 and filed under behind the scenes, collections, style.

New collection - Sun Seeker colourful bohemian jewellery

New jewellery designs available now - hand new beaded necklaces, chunky crystals, vintage chains and brightly coloured beads.

Stack them up and create your luxe style combination!


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Posted on November 9, 2015 and filed under behind the scenes, collections, style.

Behind the scenes: spring summer photoshoot

Behind the scenes photos from the spring / summer Shh by Sadie photoshoot with juicy new beaded pieces and deliciously colourful patterns.


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Posted on October 14, 2015 and filed under behind the scenes, collections, style.

New colour option: mint chunky glitter Orb necklace!

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Brand new colour option in the popular glitter Orb necklaces - a pastel mint green!
The chunky beads are handmade in clay with oozings and oozings of sparkly glitter! Combined with chunky golden chain (silver chain option also available).

A perfect statement necklace for day and night.

Get yours here.


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Posted on June 2, 2015 and filed under as worn by, behind the scenes, collections, style.