The beginnings of a small jewellery business part one... kitchen tables and Mighty Mighty Markets

 Here I am at my very first market at Mighty Mighty Markets on Cuba Street, Wellington in 2011

Here I am at my very first market at Mighty Mighty Markets on Cuba Street, Wellington in 2011

Hi everyone!

This week has been a time of reflection for me. Today marks six years to the date that I released my first ever ‘official’ collection, Sueños del Sol. And on Friday I had the pleasure of talking to a whole lecture theatre (eek!) of final year marketing students at Plymouth University about Shh by Sadie and the journey that has brought me and my million beads to where it stands today.

In preparation for my talk I sat down and spent an afternoon trawling through my old Shh photo archives and, oh my goodness, it was amazing remembering some of the jewels I’ve made, markets I’ve attended, people I’ve worked with and all of the ups and downs along the way.

When I began teaching myself to make jewellery in 2011 I never dreamed that anything would come of it, let alone that anyone would buy it - it was simply a new exploration, a new hobby, and I enjoyed wearing the earrings and bracelets I’d made for myself.

Shh by Sadie handmade statement jewellery

Working full time in my ‘day job’, I soon started attending markets on Saturdays with my borrowed table cloth and vintage teacups and saucers to display my jewels on (the teacups often had more interest than the jewellery!). I just wanted to sell jewellery so that I could go home and make more. (Well, that hasn’t changed!)

I was also selling online via Etsy, and I still don’t know how I managed to actually sell anything with the terrible photos I took! I remember taking my first product shots late one Saturday night, on a badly lit kitchen table, balanced on teapots and teacups (the jewellery, not me), because I was so eager to get my Shh by Sadie Etsy shop up and open. Yet people did buy the jewellery (which was at that time mostly brooches made of felt and fabric, button and flower earrings, and simple bead earrings and necklaces), and often came back for more!

 I ALWAYS appreciated it when my lovely friends visited me at markets and came and had a giggle with me :-)

I ALWAYS appreciated it when my lovely friends visited me at markets and came and had a giggle with me :-)

Shh by Sadie at Matchbox Studios, Wellington

From there I went on to be stocked in my first few real shops - Rex Royale and Emma on Cuba Street, along with The White Room Gallery in Island Bay. Markets continued, stockists grew, and I was even featured in a few blogs, publications and the Mighty Mighty Market poster plastered across Wellington that I had to close my eyes every time I walked past because it was so hideous… :D

I’ve posted some photos of the early Shh days here - hope you enjoy looking at them as much as I did. You’ll see that there was always a love of pink! And a lot of skulls back then too!

If you remember any of these Shh jewels or markets, I’d love to hear from you or see your photos.

I’ll post the next phase of the Shh journey next week.

Sadie x


And if you made it this far - here’s that Mighty Mighty Market poster!!

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Posted on October 9, 2018 and filed under behind the scenes, collections, events.

Mums Handmade HeartMade Knitted Denim Coat - winter crush!I


I’m sure you’ve all seen the Mums Handmade chunky knitted cardigans that swarmed over Instagram this year and every effortlessly chic blogger was photographed wearing?!

Well I am now absolutely in LOVE with their latest creation, the Mums Handmade HeartMade knitted denim jacket.

I always LOVE denim - denim shirts, denim jackets, and of course denim jeans (duh). I’m a fan of wearing denim with a great pair of heels, a cool handbag and a colourful cuff or necklace, and so this jacket would slide itself perfectly into my wardrobe.

I’d wear it with a simple black top, skinny jeans and high heels, and it would keep me super cosy all through the upcoming winter….ahh.

Available at

What’s your latest fashion crush?

Sadie x

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Posted on October 1, 2018 and filed under style.

Jasmine Hemsley's Golden Milk Recipe - Attempting to cook new things!

Jasmine Hemsley Golden Milk recipe Port Eliot Festival

You may remember in July I went to the Port Eliot Festival, and while I was there I had the absolute pleasure of attending Jasmine Hemsley’s cookery demonstration.

A lot of the Ayurvedic principles and advice Jasmine talked about during her demonstration buried themselves into my mind, and I have since been attempting to integrate some of these dietary changes and recommendations into my life!

I sampled Jasmine’s Golden Milk at the time and it was deliciously warming, soothing and comforting. The day after the festival I had my first attempt at making it myself. To be honest, mine definitely tasted like gritty curried milk, and so I’ve since invested in a new sieve (he he) and believe that practice should eventually make perfect!

You can find Jasmine’s Golden Milk recipe here. If I can make it, you certainly can! :-)

Sadie xx

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Posted on September 25, 2018 and filed under food.

WIN all these goodies with our WANDERLUST giveaway!

Shh by Sadie Cai swimwear beach babe vacation wear

We are super excited to have teamed up with some of the HOTTEST designers for this exclusive Wanderlust themed giveaway!

The lucky entrant will win all of the vacay favourites pictured below including the Shh turquoise Rio bracelet, Cai Swimwear bikini, sunnies and Bali body luxe bronzing lotion, Instyl Boutique outfit and Bits and Pieces to go endless summer floppy hat!

To enter visit the Shh by Sadie Instagram page. Competition ends Sunday 23rd September. 

And check out Cai Swimwear, Instyl Boutique and Bits and Pieces to go for your sunshine essentials!

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Posted on September 20, 2018 and filed under competition.

Bicester Village Shopping Visit Review

I recently visited Bicester Village for the first time. I’d heard so much about it, it seemed everywhere I looked people were mentioning Bicester Village as THE place to shop and so I was very excited to get there myself.

Bicester Shopping Village

From Plymouth it’s a fair old drive - 4.5 hours each way with slight traffic delays. I was attending a wedding in Oxford in September and so it was the perfect opportunity to visit Bicester.

And I left empty handed!

For those of you who know me, that must be quite a surprise as I love shopping, and I love THINGS! All things! Everything! But I left Bicester that day empty handed for the following reasons:

  1. Bicester Village is a designer outlet, but these are still designer prices, so as I’m unfortunately not made of money, I carefully considered anything that caught my eye. And managed to peel myself away from them!

  2. I do love an occasional splurge item (I count my Chanel handbags amongst my prized possessions), but I try not to buy things for the sake of it, or because it is a good deal (I have done this SO many times in the past and am really working to refrain myself in these instances!).

  3. There were no Chanel or Tiffany shops there (these would have been my weak spots). Haha.

  4. If you follow my Instagram you’d know I’ve been trying to sort through my storage container FULL of clothes, shoes, bags, any other things that my awful magpie-hoarder-self has collected for the last 12 years. As a result of my hoarding-detox I’ve been really trying to use the things I already have and not buy more!

  5. In short, I’ve made a resolution with myself to be less wasteful and only invest in pieces that I genuinely love and/or need.

Pics below from my Instagram stories on the day

My favourite shops there were Furla (I was very tempted by a bag but refrained myself), Coccinelle (the softest most gorgeous handbags), Fendi, Kate Spade (which had VERY good discounts!), Molten Brown and the cosmetics outlet. I was also toying with the idea of buying the Tom Ford Soleil Blanc travel set, but again, I didn’t NEED it. (WELL DONE SADIE! haha)

margarita cocktail Bicester village

The village was really busy, but parking wasn’t too difficult and we managed to grab a seat for lunch as soon as we got there too (I also had a margarita!). My tip would be to skip the restaurant and opt for one of the many little eatery stalls instead - they’re much quicker and cheaper, so more time and money for shopping!

Bicester Village is definitely worth a visit, and had I seen something that I really absolutely loved or needed, I’d have bought it. On this occasion, that wasn’t so. I left the village feeling a mix of disappointment at not buying anything from the place i’d wanted to visit for so long, and pride in the fact I’d not bought anything just for the sake of it.

Have you been to Bicester or any other shopping outlets? What were your thoughts? Let me know in the comments below :-)

Sadie x

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Posted on September 12, 2018 and filed under travel.

Brighton Pier photoshoot collab with Colourbloc Photography

Shh by sadie Brighton pier funfair colourbloc photography

On my recent trip to Brighton I was thrilled to meet with Clare from Colourbloc Photography for a little impromptu photoshoot on Brighton Pier.

Clare is a talented commercial photographer who loves bright colour as much as I do, and so we had a lot of fun dashing around the funfair looking for inspiration!

My favourite ride was the carousel, and I did get a couple of odd glances whilst clambering up onto the ponies, bracelets raised high (all in the name of photography!).

Clare was so friendly we spent as much time chatting as we did frolicking around fairground rides. She's an experienced photographer who has an eye for colour, composition and carousel pony shots ;-)

You can check out our photos below, and see more of Clare's photography on her Colourbloc website and Instagram.

I enjoyed it so much that I want to do it all again!

Sadie xx

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Posted on September 3, 2018 and filed under behind the scenes, style, travel, collections.

Yuzefi Pink Asher Leather Box Bag - gimme all the bags!

Luxe British designer brand Yuzefi is highly sought after for its meticulously handcrafted leather work and simple elegant style.

A personal favourite of mine is the pink Asher leather box bag - available at Browns. With a choice of two straps the bag is as versatile as it is beautiful. 

The pastel pink would look gorgeous with washed out blue denim and a simple white tee. Definitely on my wish list!

Sadie x

PS. Read more about my bag favourites here!

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Posted on August 14, 2018 and filed under bags, style.

Coping with the British summer heatwave!

Hey there peeps!

Well this summer has been a scorcher so far, and to be honest I've struggled with the temperature and have ended up wearing the same three strappy dresses on repeat a lot of the time! (This dress is two of them - I have it in plain black and navy polkadot. You can dress it up or down so many ways, with heels or flip flops, with or without a belt...)

My feet are also cut to bits from different sandals rubbing me in the heat, so I've had to wear my flip flops a lot. I'm still not complaining about the weather, though, it's just taken some adjustments for me to get used to it!

So to mix things up and add a bit of personality to the same-old strappy dresses, I've been wearing a lot of colourful bracelets and handbags - as you can see here! They also make me happy just looking at them - I love colourful accessories :-D

What are your summer essentials?
Let me know how you've been surviving this heat by leaving a comment below  :-)

Keep cool and colourful!

Sadie x

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Posted on August 8, 2018 and filed under style.

Pink Furla bags - 10 of the best

It's no secret that I love pink, I love handbags, and so it's surely no shock that I've been drooling over these beautifully pink Furla bags recently. There are so many different shades of pink that I'm having a hard time choosing a favourite!

Bags, like jewellery and shoes, are one of my favourite ways of expressing my personality, adding fun and colour to an outfit. I don't think I'll ever have too many bags!

I have several mini bags and at first I found it difficult to get used to squeezing my belongings into them, but now I've got the knack of only taking the actual essentials, it's surprising how much you can actually fit in a mini bag!

Here are some of my fave pink Furla bags (including minis) - which do you prefer?

Sadie x

PS read more about my love of bags here!

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Posted on August 5, 2018 and filed under style, bags.

Port Eliot Festival 2018 - culture, cocktails and stately homes

port eliot

Last weekend I went to my first ever British festival at Port Eliot (I say British, because I did attend WOMAD for a day in New Zealand several years ago!).

Being relatively new to Plymouth I had never heard of the festival before, but now that I've experienced it I will definitely be going back! Set in the Port Eliot estate the festival sprawls across acres of grass, gardens, woodland and atmospherically ageing buildings.

As the festival itself describes it "Port Eliot is a festival unlike any other. Whether you’re swimming in the estuary, picnicking under a 300 year old tree, rocking out at the Park Stage, canoeing on the river, catching an intimate gig in the church, watching a cooking demo in the Big Kitchen or dancing ‘till the wee hours in the Boogie Round – our home is yours for the weekend".

One of my highlights was a cooking demonstration by Jasmine Hemsley, she spoke to us about her Ayurvedic lifestyle and made savoury puda pancakes for us to taste. Another highlight was the duo Hymn for Her - check out their foot-stomping country blues music, it'll get you moving!

See below for a taster of the weekend - as you can see, the weather decided to turn grey and rainy for the entire weekend, but it didn't dampen our spirits! ;-)

Sadie x

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Posted on August 2, 2018 and filed under travel.

Furla Metropolis tropical toucan bag crush

Currently lusting over this cute, tropical little fella - the Furla Metropolis Toucan mini bag. Italian leather, silver hardware, and the coolest tropical toucan print. I imagine wearing this bag with a simple white summer dress and oversized gold statement earrings. Yes please!!

Sadie x

PS. Read more about my fave bags here!

furla metropolis toucan mini bag

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Posted on July 31, 2018 and filed under style, bags.

Toucan embroidered headband by Anthropologie - Sadie's style

anthropologie toucan headband

On a belated-birthday weekend away in Bath I experienced my very first visit to an Anthropologie store. Having lived in New Zealand for so long, I think I missed the Anthro-buzz when it became popular in the UK. Now I'm HOOKED! 

I treated myself to a delightfully pink embroidered toucan headband by Namrata Joshipura. I am in LOVE with it and already want another one!

Sadie x

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Posted on July 25, 2018 and filed under style, travel.

Palace Portrait chairs - Paige Gemmel for Anthropologie

Colourful printed designer arm chairs by Paige Gemmel for Anthropologie - they would make a stunning statement piece in any living room. I want the pastel pink one for my bedroom!

Adorned with elaborate applique, Paige Gemmel's Palace Portrait chair makes a pretty talking point; accent with a feature cushion that matches on embellishment to emphasise the eclectic feel.


Sadie x

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Posted on July 21, 2018 and filed under style.

Things to do Plymouth - YOKE Summer Party at Royal William Yard

Sunday 5th August - Shh Pop Up Shop at YOKE Summer Party
1pm onwards at YOKE, Royal William Yard, Plymouth

Come join YOKE for their summer party!

There will be bubbles, Shh by Sadie pop up shop with 30% off RRP, makeup lessons with Rebecca Searle and a photo booth with The Beautiful South Photobooth Company!

Tickets are FREE and available here.
See you there!

Sadie x


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Posted on July 17, 2018 and filed under events.

Exeter Living Magazine features Shh Chevron Priestess necklace - yay

How good does the Chevron Priestess necklace from our latest SOLEIL collection look in the latest Exeter Living magazine? We love Exeter Living and are thrilled to once again be featured in their style pages.

Read the full magazine here.

SbS x

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Posted on July 14, 2018 and filed under press.

Mollie Makes Handmade Awards 2018 - what an amazing day!

 Pic of all nine Best Handmade Product Finalists via

Pic of all nine Best Handmade Product Finalists via

SO yesterday was the Mollie Makes Handmade Awards day, and what a day it was! Finalists from all categories were invited to a day of events and networking at Dead Dolls House in Islington, London.

The day started at 9.30am with a cup of tea and mingling, and then the morning workshop was a macrame lesson by Peas and Needles. I didn't manage to finish my macrame plant holder but hope to this week - although I did find it hard to get my head around the knotting techniques :D

It was so lovely to meet my eight fellow Best Product category finalists, they are all so talented. The winner, Little Paisley Designs, was very well deserved.

In the afternoon I went on a colour walk led by In Colourful Company, listened to a thought provoking panel discussion on working smarter, not harder, and the wonderful Keith Brymer Jones gave an encouraging keynote speech.

It was a very long, (and hot!), day, and I arrived back in Plymouth at 10pm definitely ready for a cup of tea!

Massive thanks to the team at Mollie Makes for organising such an inspiring day jam packed full of wonderful fellow creatives. 

Sadie x


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Posted on July 10, 2018 and filed under competition, events, press.

Mollie Makes Handmade Awards Product of the Year Finalist!

Mollie Makes Handmade awards

How exciting! The Shh Bananas bracelet is shortlisted in the Mollie Makes Handmade Awards as Product of the Year! It's amongst some very beautiful products and I am thrilled to have been included. 

The winner is announced at a special Mollie Makes awards day at Dead Doll's House, London, this coming Monday. Good luck to everyone shortlisted!

Sadie xx 

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Posted on July 5, 2018 and filed under competition, press.

Fashion editorial RIPPLE in beauNU magazine, June 2018

You may remember my post about the fashion editorial shoot I'd been involved with back in April - well now I can share with you the published photographs!

The shoot was a delightfully colourful resort theme, at the gorgeous Grand Hotel in Torquay. Photographer Emma Barrow directed the shoot, and we collaborated with hair, makeup and jewels to complement her vision.

We used a combination of new and best selling Shh jewels, and my favourite shot is the yellow swimsuit with blue fluffy jacket and layers of necklaces - if you can think of an occasion when it would be suitable for me to wear this please let me know ASAP ;-)

Below are the published images from beauNU magazine - I'll be sharing more images and BTS pix taken by Doble Photography soon!

Sadie x


Photography: Emma Barrow
Hair: Brigitte Fisher
Make up: Emma Roberts using MAC
Model: Alice Randle from Mosaic Models
Photography Assistant: Jenny at Doble Photography

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Posted on June 1, 2018 and filed under collections, style, press.

The 59 best Instagram accounts in Plymouth you simply must follow - including @shhbysadie

plymouth herald best Instagram accounts in plymouth

I am soooo thrilled to be included in the Plymouth Herald's top Instagram accounts to follow 😁

Having moved to Plymouth just 18 months ago it’s wonderful to have been recognised amongst all of the other talented local businesses ☺️☺️

Read the list here ->…/59-best-instagram-accoun…

Sadie x




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Posted on May 16, 2018 and filed under press.

Coral leather bag crush - Sancia Madeline mini bag

Here's my latest bag crush (you can never have too many, right!?) How perfect is this cute mini Sancia bag in the softest shade of peachy-coral and chunky gold hardware?!

Available at Shopbop and just perfect for summer!

Sadie x

PS. I love bags - see more of my faves!

Sancia Madeline mini bag coral leather designer bag

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Posted on May 6, 2018 and filed under style, bags.